Concept image: a cinematic portrait of a distinguished older man in warm window light

THE LATE COMPANY · PRIVATE PORTRAITS

Everything that makes
you, you.

Beautifully captured. Thoughtfully protected.

Your stories, your voice, your presence. Preserved with care, shared on your terms.

A LIFE. ENTIRELY YOUR OWN.

THE BEAUTY OF BEING HUMAN

There will only ever
be one of you.

Your voice. Your laughter. The places that shaped you. The people you love. The choices you made, the stories you tell and the things you believe.

Together, they make someone entirely unique. We believe that deserves to be captured in a way that feels as extraordinary as life itself.

Some people are too good for just one lifetime.

Concept image: a close-up of a woman mid-laugh
Concept image: an artist in his coastal studio
Made for people with extraordinary stories.

OUR SIGNATURE OFFERING

The Portrait.

A life, captured in its fullest expression.

For accomplished people in culture, film, literature, sport and business — and anyone whose life deserves more than a conventional biography.

Not a camera and a list of questions. A carefully directed, deeply personal creative process you take part in — and enjoy.

Discover The Portrait
Rafael on a boat in the Scandinavian archipelago

THE PEOPLE BEHIND THE PORTRAIT

Great stories begin with great conversations.

“Led by curiosity, shaped through trust, and brought to life by people who understand storytelling.”

Rafael Edholm

Actor · Director · Writer · Creative Storyteller

A Swedish actor, director and author whose international career spans more than four decades — from Stockholm’s Royal Dramatic Theatre to New York and European film and television.

At The Late Company, Rafael leads the conversations that uncover the personalities and untold stories behind every portrait.

THE ART OF CAPTURING A LIFE

Every detail makes
you, you.

The way you laugh. The way you move. The stories you tell. The pauses between your words. We believe every detail matters.

Concept image: Rafael in conversation with a woman on the coast while the crew films
ON LOCATIONNatural light, in the places that shaped a life.
Concept image: Rafael sharing a laugh with an older man during a studio session
IN THE STUDIOMultiple angles, portrait lighting, voice, gesture and expression.

The photographs below are conceptual visualisations, not documentation of completed commissions.

PRESERVE. REPRESENT. PROTECT.

A life worth capturing.
An identity worth protecting.

Own your Late IP · 1:17

“AI is opening extraordinary ways to preserve our presence, share our knowledge and create new possibilities.

We believe people should be able to shape their digital selves—choosing what they share, how they’re represented, and whether their contributions are given freely or licensed for an income.

Your voice. Your likeness. Your stories. On your terms, today and for generations to come.”

Portrait of Trond Bugge, co-founder and CEO of The Late Company

Trond Bugge

Co-founder & CEO, The Late Company

Background in technology innovation at Ericsson and the Swedish Police Authority.

Your identity. Your possibilities. Your say.

Your voice, your likeness and your stories are deeply personal—even when the rights to the material are more complex.

Your digital selves could help you share what you know, bring your stories to new audiences or take part in creative projects you choose. You might keep them within your family, share them openly, or authorise paid uses that benefit you or people and causes you care about.

We believe you should have a say in those choices—including who may use your digital selves, for what purpose and on what terms.

That’s why we’re building Own Your Late IP, powered by our Trusted Human Layer: connecting memories to their sources, documenting permissions and supporting responsible digital representation.

Our ambition is to help you protect what makes you, you—and explore what it can make possible.

Concept image: a woman listening to recorded stories on her phone
AUTHENTIC RECORDINGConsent documentedProvenance keptUse on your terms
  1. PRESERVE

    Your stories and memories, kept with care.

  2. REPRESENT

    Your voice and presence, brought to life with your approval.

  3. PROTECT

    Your identity and creative material, with greater visibility and control.

IN DEVELOPMENT

Late IP Guardian

Looking after the identity behind your memories.

We’re extending our care beyond preservation and representation.

Late IP Guardian is being developed to help identify potential unauthorized use of your voice, likeness and creative material — and support appropriate action when your rights may have been infringed.

Because your identity deserves protection, not just preservation.

Monitoring and assisted enforcement are under development and not yet available.

THE EXPERIENCE

A little curiosity.
An extraordinary journey.

  1. Concept image: a relaxed conversation at home
    01

    Discover the person

    Unhurried conversations with an experienced interviewer — about the moments, relationships, beliefs and humour that shaped a life.

  2. Concept image: a film crew following a woman along a coastline
    02

    Explore their world

    Together with the filmmaking team, we revisit the places, people and memories that matter — homes, stages, studios, landscapes.

  3. Concept image: a multi-camera studio session against a grey backdrop
    03

    Capture every dimension

    Cinematic filmmaking, photography, high-quality voice recording and calm, controlled studio sessions.

  4. Concept image: a family watching a cinematic portrait at home
    04

    Create their portrait

    Beautifully edited films, a personal archive and — where explicitly chosen — new ways to access stories and conversations.

FROM CAPTURE TO EXPERIENCE

More than a film.
A presence.

Concept image: a private screening at home

Available

THE FILM

A beautifully directed cinematic portrait — life, relationships, ideas, humour and personality told through interviews, archives and meaningful places.

Concept image: a woman listening to recorded stories on her phone

Consent-led, AI-assisted

THE CONVERSATION

A voice-first way to explore someone’s recorded stories. Authentic recordings are always played back as recordings; any AI-assisted response is clearly identified as a simulation — never the person literally speaking.

Concept visualisation: a man in mixed-reality glasses sitting across from a life-sized portrait

Future concept

THE PRESENCE

A development ambition: experiencing a life-sized portrait through immersive, spatial technologies. Not yet a commercial product — and never a glowing hologram.

A real person → professional capture → a cinematic portrait → a personal conversation → a future immersive presence. AI does not recreate consciousness or speak independently on anyone’s behalf.

A grandfather and granddaughter looking through personal photographs

MADE WITH YOU, FOR GENERATIONS

Created together.
Cherished for generations.

An opportunity to reflect, revisit treasured places, reconnect with meaningful stories and share perspectives that might otherwise remain untold.

Something to experience and enjoy in your own lifetime — and choose to share with the people who matter most.

PRIVATE COMMISSIONS

Every life is original.
Every portrait
should be too.

Each commission is personally designed around you. The filming, locations, conversations, archival work and final experience are shaped together.

Discretion, trust and sensitivity.
From the first conversation onwards.

Start a conversation.

Handled with care. Privacy

Concept image: a distinguished man in warm window light

THE LATE COMPANY

No one else will
ever be you.

Let’s create something that captures that.

Begin a conversation